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Showing posts from September, 2017

The magazine industry

I have never really been into magazines or gone out of my way to go buy one. Though I am aware from my times of picking one up in line o check out, the first thing you see is Ad's. Magazines to me seem to be filled with ad's and very little content. Though I understand that they need those ad's in order to stay afloat. That is how they bring in the most revenue. From an editorial stand point you want to produce a magazine that is appealing to look and enjoyable. Neither of which includes ad's.  I could't find a magazine on campus and when I went online to find one you had to pay for them all and did't have the money to do so. Instead I can talk about magazines i have read and seen in the past. I would usually read photography and gossip magazines. Both would normally have tips and ideas about a general topic for each issue. the ad's would usually consist of lens, bonus equipment, makeup, or even to purchase for issues. To sum it all up I believe the ads f...

Audio Media

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Since I was twelve I have made mix CD'S for everyone I knew. When I turned 16 and was able to drive I never turned on the radio, unless my dad was in the car. To me radio has lost it's purpose in the last ten years. As younger generations begin to drive they are more inclined to use an aux cord than to listen to the radio. Some of the local stations in my home own are B-105, WEBN, and 96 ROCK. On thing all of these stations have in common is, almost all of their listeners are older generations. Almost all of the radio stations in the area are owned by big firms like iHeartMedia, and Cumulus Media. All of their formats are different though, some are rock, some are new music, and others are oldies. Below is a chart of some of the local channels in Cincinnati and what type of stations they are. Most of the stations are either rock or sports in the area. Their is very little stations that are local who play new music. This is because most people listening to radi...

Print Media

I am someone who has grownup with a paper at the end of the driveway every morning, and everyone had a turn at skimming through. I live in Northern Kentucky, so I often read The Cincinnati Enquirer everyday. Foe seventeen and a half years my mom worked at The Enquirer, I knew every reporters name, and spend most days over summer breaks at her office. I will always have a respect for print media, but I can still say that print media is a dying industry. For almost every newspaper across the country, they are having financial problems. The Enquirer alone this past year laid off over 50% of their staff including the publisher. That show how drastic of a situation they are in, that they feel the publisher position is no longer valuable and needed. When I asked mom about the situation she stated "When I started in 1999 there were about 3,000 employees, and when I left in 2016 I believe the total to be about 150". Lots of newspapers are having to lay people off because of the of t...