Audio Media

Since I was twelve I have made mix CD'S for everyone I knew. When I turned 16 and was able to drive I never turned on the radio, unless my dad was in the car. To me radio has lost it's purpose in the last ten years. As younger generations begin to drive they are more inclined to use an aux cord than to listen to the radio. Some of the local stations in my home own are B-105, WEBN, and 96 ROCK. On thing all of these stations have in common is, almost all of their listeners are older generations. Almost all of the radio stations in the area are owned by big firms like iHeartMedia, and Cumulus Media. All of their formats are different though, some are rock, some are new music, and others are oldies.
Below is a chart of some of the local channels in Cincinnati and what type of stations they are.

Most of the stations are either rock or sports in the area. Their is very little stations that are local who play new music. This is because most people listening to radio this day and age younger generations are not listening to the radio anymore. Today even older generations are drifting away from radio because of newer platforms like Podcasts for example. Myself, I love podcasts, I can sit down and listen to them and their numbers are proving other like to as well. Podcasts have take over what audio media is now. Radio has fallen behind and at this rate, will be replaced by podcasts and other forms of online audio media.